Avis Car Rental has announced it has been selected as the preferred car rental supplier of Club Premier, Latin America’s first frequent flyer program established in 1992 and Mexico’s leading coalition loyalty program.
Under the new multi-year agreement, the more than three million members of Club Premier will receive money-saving offers on Avis rentals around the world.
In addition, members will have the opportunity to earn Premier Kilometres on Avis rentals and redeem rewards toward rentals.
“Club Premier is one of the most recognised loyalty programs in Mexico, which makes it the perfect partner to help us drive revenue and enhance customer loyalty,” said Patric Siniscalchi, president, Asia Pacific/Latin America, Avis Budget Group.
“We’re confident that together we can bring added value to business and leisure travellers and provide them with the best travel experience possible both in the air and on the ground.”
As the preferred car rental supplier of Club Premier, Avis will promote its products, services and money-saving offers through the loyalty program’s electronic marketing channels.
Avis will be featured on the Club Premier website, in member newsletters and in email and banner advertisements.