Enterprise Rent-A-Car has appointed SharingMatters to develop an Enterprise-branded rental business in the Netherlands.
This forms part of Enterprise’s ongoing European growth strategy.
The company will establish a presence across the major Dutch airports, with the first expected to be open at the start of September, 2013.
This will be followed soon after by the country’s major train stations.
The aim is to deliver a network of rental locations across the Netherlands at major transport and city hubs to serve the increasing demands of inbound leisure and business travellers.
The appointment of SharingMatters marks another step in Enterprise’s European expansion programme aimed at offering greater choice to global travellers looking for high-calibre, service-focused rental.
The newest player in the Dutch car hire sector, SharingMatters was established by a management team led by Thomas Wolters.
With long and deep car rental experience and a keen understanding of the needs and expectations of international and domestic renters, SharingMatters brings together some of the most talented rental experts with an impressive record of success.
The company aims to target a mobility market worth over €1 billion per year.
Peter Smith, vice president, global franchising, Enterprise, said: “We are delighted to welcome SharingMatters to the growing network of Enterprise-branded businesses across Europe.
“This is a young company with deep roots in the Dutch car hire and car sharing sector, and the drive to build a business that will offer a real difference to inbound leisure and business customers.”