Today, more than 50 million visitors have already visited the EDF Energy London Eye. The figure is a strong objective evidence to show that the EDF Energy London Eye is one of the most attractive tourist locations in the England, and even in the world. The 135m high observation wheel was opened to visit in 2000. With more than 13 years, it has already attracted all guests from the world and all ages.
In order to celebrate such milestone, the team from the London Eye made a special greet to the Anderson family, who is the lucky family for the 50-million visitor. The staff treated them the Champagne with the own private capsule.
In the past, the London Eye was not a famous tourist attraction point. However, as times went by, the London Eye played an important role in London, such as the centre for the fireworks in the New Year Eve. The London Eye is also important to be the control point for the closing ceremony of the recent Olympics Game. In addition, located at the London’s heart, the London Eye turned red, blue and white for the HRH Prince George’s birthday. Those activities showed that the status of the London Eye is almost the same as the Eiffel Tower from Paris, Opera House from Sydney and Hollywood Hills from Los Angeles.
To be honest, people in London did not like the London Eye at first. However, after five years, the London Eye became the heart of the London people. Therefore, they finally granted the lifelong permission to the existing position at the South Bank of the River Thames.
Innovation makes the great success of the London Eye. In addition to the beautiful scene of the London Eye, 4D cinema has been presented; capsules have been improved to reduce the overall carbon emissions and the air temperature control. In order to serve the visitors from the all over the world, the London Eye presented the interactive touch screen guides. The guides are even equipped with different languages. Talking about the dining experience, you shall not be surprised about that. There are three course dining experience, such as Dining at 135, Pimm’s Experience. Results showed that 24% of guests are returning.
The Divisional Director at Merlin Entertainments, David Sharpe supported that “To reach 50 million visitors since our opening in March 2000 is a testament to the popularity of the London Eye, a structure that has become one of the most recognizable and well-loved sights in the London skyline. It is now as integral to the capital’s silhouette as Big Ben, Tower Bridge and the Houses of Parliament, and we are very proud to reach this milestone. London is the best city in the world, and the London Eye is the best place to see it from; we are looking forward to welcoming the next 50 million guests in the years to come.”
With the increase in the number of visitors, the next milestone shall be soon achieved.