The first ‘Euro-Asian Ski Resorts Conference, Developing New Destinations for Snow Tourism’, jointly organised by UNWTO and the municipality ofAlmaty, will be held in Kazakhstan next month. Winter sports are widely recognised as an important segment in today’s highly relevant domestic and international tourism market. Nevertheless, says UNWTO, mature snow destinations are increasingly facing the need for investment and product rejuvenation, while newer resorts face challenges of positioning and performance in the global market.The first ‘Euro-Asian Ski Resorts Conference, Developing New Destinations for Snow Tourism’, jointly organised by UNWTO and the municipality ofAlmaty, will be held in Kazakhstan next month. Winter sports are widely recognised as an important segment in today’s highly relevant domestic and international tourism market. Nevertheless, says UNWTO, mature snow destinations are increasingly facing the need for investment and product rejuvenation, while newer resorts face challenges of positioning and performance in the global market.
